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Jessica Wu

English to Chinese

business

marketing

market research

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business

marketing

market research

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Sample Translation Business

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Source (English)	Target (Chinese)
The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs.	一個組織的整體營銷策略應著重於與顧客建立關係，以了解他們的需求並開發能夠滿足這些需求的商品、服務及理念。
Information Gathering: research potential customers, their needs, and spending habits in order to understand what sort of product, service, or idea they wish to buy.	資料收集：研究潛在客戶、潛在客戶的需求及消費習慣，以了解他們希望購買哪種產品、服務或理念。
Evaluation of Organization Capabilities: decide what your organization can produce relatively well, and what your organization is not capable of producing based on the organization's specific strengths and weaknesses.	評估組織的能力：根據組織之特定優點及缺點，決定組織就哪類型產品具有相對較強及相對較弱的生產力。
Identify Market Opportunities: research the current market for a product idea, and look for an opportunity; such as no competition or strong demand.	識別市場機會：研究當時市場以尋找產品構想及機會（例如沒有競爭或需求旺盛的範疇）。
Set Objectives of Marketing Strategy: decide what results need to be achieved in order to reach the organization's goals; such as a specific increase in sales, or net profits.	就營銷策略設立目標：判別在達到組織目標前所需先行達到的結果，例如一個特定的銷售額增長或淨利潤增長。
Formulate an Action Plan: List the specific steps the organization needs to take in order to implement the marketing plan, and assign the responsibilities to specific staff members.	制定行動計劃：列出組織就實施營銷計劃所需採取的具體步驟，並把有關工作分配給特定的員工。
Monitor & Evaluate: Study the marketing plan regularly, at least once per quarter, to track performance against the set objectives.	監控及評估：定期（至少每季度一次）研究營銷計劃，以追踪成果是否已達到既定目標。

Hong Kong

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August 2026

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