| A trade-mark is a distinctive sign of some kind which is used by a business to identify itself and its products and services to consumers, and to set the business and its products or services apart from those of other businesses. |
The brand is a distinctive sign of some kind that is used by a company to identify and identify its products and services to consumers, and to differentiate the company and its products or services from those of other companies. |
| Conventionally, a trade-mark comprises a name, word, phrase, logo, symbol, design, image, characters, logo, a domain name, a colour applied to a surface or a combination of one or more of these elements. |
Conventional, a trademark comprises a name, word, phrase, logo, symbol, design, image, characters, logo, a domain name, a color applied to a surface, or a combination of one or more of these elements. |
| There is also a range of non-conventional trade-marks which do not fall into these standard categories. |
There are also a number of unconventional brands that do not fall into these standard categories. |
| The function of a trade-mark is to serve as an exclusive identifier of the source or origin of a product or service. |
The function of a brand is to serve as a unique identifier for the source or origin of a product or service. |
| "Because the purpose of a trade-mark is to distinguish the wares/services of a person by associating the wares/services with a single source, the trade-mark must be distinctive and remain distinctive of the single source." |
"As the purpose of a brand is to distinguish a person's products / services, associating the products / services with a single source, the brand must be distinctive and remain distinct from the single source." |
| A trade-mark owner seeks to enforce their rights or interests in a trade-mark by preventing unauthorised trade-mark use. |
The owner of a brand seeks to assert his rights or interests in a brand, avoiding unauthorized use of the brand. |
| For a trade-mark to be in "use" it must have public "impact". |
For a brand to be in "use", it must have a public "impact". |
| As such internal company documents, such as letterhead, memos, reports, etc. are not sufficient unless they are used in outside correspondence. |
Thus, the company's internal documents, such as letterhead, memos, reports, etc., are not sufficient unless they are used in external correspondence. |
