Advantages of online surveys |
线上调查的优点 |
Web surveys are faster, simpler, and cheaper. |
网上调查更快,更简单,也更便宜。 |
However, lower costs are not so straightforward in practice, as they are strongly interconnected to errors. |
然而,降低成本在实践中并不是那么简单,因为他们时常与错误挂钩。 |
Because response rate comparisons to other survey modes are usually not favourable for online surveys, efforts to achieve a higher response rate (e.g., with traditional solicitation methods) may substantially increase costs. |
线上调查相比其他调查模式获得的响应率较低,因此努力实现更高的响应(例如,使用传统的征求方法)可能会大大增加成本。 |
The entire data collection period is significantly shortened, as all data can be collected and processed in little more than a month. |
收集数据所需的时间大大缩短,因为所有数据可以在一个多月的时间内收集和处理。 |
Interaction between the respondent and the questionnaire is more dynamic compared to e-mail or paper surveys. |
与电子邮件或纸质调查相比,受访者与问卷之间的将会有更多的互动。 |
Online surveys are also less intrusive, and they suffer less from social desirability effects. |
在线调查的侵扰性也较小,所受到的社会期望影响也较小。 |
Complex skip patterns can be implemented in ways that are mostly invisible to the respondent. |
复杂的跳过模式可以以受访者几乎无法察觉的方式实施。 |
Pop-up instructions can be provided for individual questions to provide help with questions exactly where assistance is required. |
可以针对个别问题提供弹出式说明,以便针对需要帮助的问题提供帮助。 |
Questions with long lists of answer choices can be used to provide immediate coding of answers to certain questions that are usually asked in an open-ended fashion in paper questionnaires. |
具有较长答案选择列表的问题,可用于为某些问题的答案提供即时编码,这些问题通常在纸质问卷中以开放的方式提出。 |
Online surveys can be tailored to the situation (e.g., respondents may be allowed save a partially completed form, the questionnaire may be preloaded with already available information, etc.). |
在线调查可以根据情况进行调整(例如,可以允许受访者保存部分已完成的表格,问卷可以预先加载已有的信息等)。 |
Online questionnaires may be improved by applying usability testing, where usability is measured with reference to the speed with which a task can be performed, the frequency of errors and user satisfaction with the interface. |
线上问卷调查可以通过实用性测试来改进,其中可用来参考的因素是执行任务的速度、错误频率和用户对界面的满意度来衡量的。 |