| A similar thing happens with the depiction of blood, and real historical events; many things have to be readjusted to fit the country’s tolerance and taste in order not to hurt sensibilities. |
| A similar thing happens with the depiction of blood, and real historical events; many things have to be readjusted to fit the country’s tolerance and taste in order not to hurt sensibilities. |
| A similar thing happens with the depiction of blood, and real historical events; many things have to be readjusted to fit the country’s tolerance and taste in order not to hurt sensibilities. |
| A similar thing happens with the depiction of blood, and real historical events; many things have to be readjusted to fit the country’s tolerance and taste in order not to hurt sensibilities. |
| A similar thing happens with the depiction of blood, and real historical events; many things have to be readjusted to fit the country’s tolerance and taste in order not to hurt sensibilities. |
| A similar thing happens with the depiction of blood, and real historical events; many things have to be readjusted to fit the country’s tolerance and taste in order not to hurt sensibilities. |
| A similar thing happens with the depiction of blood, and real historical events; many things have to be readjusted to fit the country’s tolerance and taste in order not to hurt sensibilities. |
| A similar thing happens with the depiction of blood, and real historical events; many things have to be readjusted to fit the country’s tolerance and taste in order not to hurt sensibilities. |
| A similar thing happens with the depiction of blood, and real historical events; many things have to be readjusted to fit the country’s tolerance and taste in order not to hurt sensibilities. |
| A similar thing happens with the depiction of blood, and real historical events; many things have to be readjusted to fit the country’s tolerance and taste in order not to hurt sensibilities. |
| A similar thing happens with the depiction of blood, and real historical events; many things have to be readjusted to fit the country’s tolerance and taste in order not to hurt sensibilities. |
| A similar thing happens with the depiction of blood, and real historical events; many things have to be readjusted to fit the country’s tolerance and taste in order not to hurt sensibilities. |
| A similar thing happens with the depiction of blood, and real historical events; many things have to be readjusted to fit the country’s tolerance and taste in order not to hurt sensibilities. |
| A similar thing happens with the depiction of blood, and real historical events; many things have to be readjusted to fit the country’s tolerance and taste in order not to hurt sensibilities. |
| A similar thing happens with the depiction of blood, and real historical events; many things have to be readjusted to fit the country’s tolerance and taste in order not to hurt sensibilities. |
| A similar thing happens with the depiction of blood, and real historical events; many things have to be readjusted to fit the country’s tolerance and taste in order not to hurt sensibilities. |
| A similar thing happens with the depiction of blood, and real historical events; many things have to be readjusted to fit the country’s tolerance and taste in order not to hurt sensibilities. |
Algo similar acontece com a representação de sangue e eventos históricos; muitas coisas devem ser reajustadas para encaixarem na tolerância e gosto do país a fim de não causar desconforto. |
| This is probably one of the reasons why so many games take place in imaginary worlds. |
Essa é uma razão provável para qual tantos jogos se passam em mundos imaginários. |
| This customisation effort draws on the knowledge of geopolitical strategists, like Kate Edwards from Englobe. |
Esta iniciativa de customização baseia-se no conhecimento de estrategistas geopolíticos, como Kate Edwards da Englobe. |
| During the 2006 Game Developers Conference in California she explained the importance of being culturally aware when internationalising games in a presentation called "Fun vs. Offensive: Balancing the 'Cultural Edge' of Content for Global Games" (Edwards 2006). |
Durante a Game Developers Conference de 2006 na Califórnia, ela explicou a importância de ser consciente culturalmente ao internacionalizar jogos em uma palestra chamada "Diversão vs. Ofensa: Balanceando os "Limites Culturais" do Conteúdo para Jogos Globais" (EDWARDS, 2006). |
| Both developers and publishers want to please their clients. |
Tanto desenvolvedores quanto publicadoras querem agradar seus clientes. |
| Gamers are not particularly interested in where the game comes from, or who created it any more than someone buying a new car or DVD player. |
Jogadores não são particularmente interessados em de onde vem o jogo, ou quem o criou, do mesmo jeito que alguém comprando um carro novo ou um leitor de DVD não teria. |
| A product for mass consumption only keeps the branding features of the trademark; all the other characteristics might be subject to customisation due to the need to appeal to the local market. |
Um produto para consumo em massa somente mantêm as características da marca registrada; todas as outras características podem ser objeto de customização devido à necessidade de apelar para o mercado local. |
| Therefore, the translation will be in some cases an actual recreation, or, to put it in the words of Mangiron & O’Hagan (2006), a "transcreation", where translators will be expected to produce a text with the right "feel" for the target market. |
Portanto, a tradução será em alguns casos uma recreação, ou, colocando nas palavras de Mangiron & O'Hagan (2006), uma "traducriação", onde os tradutores deverão produzir um texto que seja natural para o mercado alvo. |
| It is important for translators to be aware of the logic behind this. |
É importante para tradutores estarem cientes da lógica por trás disso. |
| Video games are a software product, and as such, they will have manuals and instructions, as well as interactive menus and help files. |
Jogos eletrônicos são um produto de software, e por isso, terão manuais e instruções, além de menus interativos e arquivos de ajuda. |
| This will call for technical translation. |
Isto pedirá por uma tradução técnica. |
| On the other hand, we will also find narration and dialogue closer to literary texts or film scripts where a more creative translation would be expected. |
Por outro lado, nós também encontraremos narração e diálogo mais próximo de literatura ou roteiros cinematográficos onde traduções mais criativias serão esperadas. |
| However, unlike most forms of translation, video games can adapt or even change the original script, as long as it is in the search of enhanced fun and playability of the target culture. |
Entretanto, diferente da maioria dos métodos de tradução, jogos eletrônicos podem adaptar ou até mesmo mudar o roteiro original, contanto que seja em busca de reforçar a diversão e jogabilidade da cultura alvo. |
| We can only find a parallel of this type of practice in the translation of children’s literature where professionals often adapt or alter the original text to improve children’s understanding and enjoyment of the book. |
Podemos apenas encontrar um paralelo deste tipo de prática na tradução de literatura infantil, em que profissionais frequentemente adaptam ou alteram o texto original para melhorar o entendimento e aproveitamento das crianças com o livro. |
