| Business (or Strategic) management is the art, science, and craft of formulating, implementing and evaluating cross-functional decisions that will enable an organization to achieve its long-term objectives. |
Poslovno, odnosno strateško upravljanje jeste umeće, nauka i veština formulisanja, sprovođenja i ocenjivanja međufunkcionalnih odluka koje omogućavaju organizaciji da ispuni svoje dugoročne ciljeve. |
| It is the process of specifying the organization's mission, vision and objectives, developing policies and plans, often in terms of projects and programs, which are designed to achieve these objectives, and then allocating resources to implement the policies and plans, projects and programs. |
U pitanju je proces koji obuhvata definisanje misije, vizije i ciljeva društva, razvoj politika i planova, često u vidu projekata i programa koji su osmišljeni za postizanje gorenavedenih ciljeva, a zatim obezbeđivanje sredstava za sprovođenje datih politika, planova, projekata i programa. |
| Strategic management seeks to coordinate and integrate the activities of the various functional areas of a business in order to achieve long-term organizational objectives. |
Cilj strateškog upravljanja je da se koordiniraju i integrišu aktivnosti različitih funkcionalnih oblasti poslovanja kako bi se ispunili dugoročni organizacioni ciljevi. |
| A balanced scorecard is often used to evaluate the overall performance of the business and its progress towards objectives. |
Često se primenjuje sistem uravnoteženih pokazatelja za ocenu celokupnog poslovanja i napredovanja ka ispunjenju ciljeva. |
| Strategic management is the highest level of managerial activity. |
Strateško upravljanje predstavlja najviši stepen upravljačke aktivnosti. |
| Strategies are typically planned, crafted or guided by the Chief Executive Officer, approved or authorized by the Board of directors, and then implemented under the supervision of the organization's top management team or senior executives. |
Strategije najčešće planira, osmišljava i njima rukovodi Generalni direktor, zatim ih odobrava Odbor direktora, dok se nadzor nad njihovim sprovođenjem poverava rukovodstvu odnosno izvršnim direktorima društva. |
| Strategic management provides overall direction to the enterprise and is closely related to the field of Organization Studies. |
Strateško upravljanje obezbeđuje usmerenost poslovanja društva i tesno je povezano sa oblasti Organizacionih nauka. |
| In the field of business administration it is useful to talk about "strategic alignment" between the organization and its environment or "strategic consistency". |
U oblasti poslovne administracije korisno je spomenuti "stratešku usklađenost" između organizacije i njenog okruženja, odnosno "stratešku doslednost". |
| According to Arieu (2007), "there is strategic consistency when the actions of an organization are consistent with the expectations of management, and these in turn are with the market and the context." |
Arieu (2007) navodi da "je strateška doslednost prisutna kada su postupci društva dosledni očekivanjima rukovodstva, dok su ona dosledna tržištu i okolnostima." |
