| The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs. |
Celotna marketinška strategija organizacije se mora osredotočiti na razvoj odnosov s strankami za razumevanje njihovih potreb, in razviti blago, storitve in ideje, ki bodo zadostile tem potrebam.
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| Information Gathering: research potential customers, their needs, and spending habits in order to understand what sort of product, service, or idea they wish to buy. |
Zbiranje informacij: raziskovanje potencialnih strank, njihovih potreb in navad porabe, da razumemo, kakšen izdelek, storitev ali idejo želijo kupiti. |
| Evaluation of Organization Capabilities: decide what your organization can produce relatively well, and what your organization is not capable of producing based on the organization's specific strengths and weaknesses. |
Vrednotenje organizacijskih zmožnosti: odločite se, kaj lahko vaša organizacija razmeroma dobro proizvede in kaj vaša organizacija ni sposobna proizvesti na podlagi določenih prednosti in slabosti organizacije. |
| Identify Market Opportunities: research the current market for a product idea, and look for an opportunity; such as no competition or strong demand. |
Prepoznati tržne priložnosti: raziščite trenutni trg za idejo izdelka in poiščite priložnost; brez konkurence ali močnega povpraševanja. |
| Set Objectives of Marketing Strategy: decide what results need to be achieved in order to reach the organization's goals; such as a specific increase in sales, or net profits. |
Določite cilje marketinške strategije: določite, katere rezultate je treba doseči, da so doseženi cilji organizacije; kot so določeno povečanje prodaj ali čisti dobiček. |
| Formulate an Action Plan: List the specific steps the organization needs to take in order to implement the marketing plan, and assign the responsibilities to specific staff members. |
Oblikovanje akcijskega načrta: Navedite konkretne korake, ki jih mora organizacija narediti za izvajanje tržnega načrta, in dodelite odgovornost določenim članom osebja. |
| Monitor & Evaluate: Study the marketing plan regularly, at least once per quarter, to track performance against the set objectives. |
Spremljaj in ovrednoti: redno preučite marketinški načrt, vsaj enkrat na četrtletje, za spremljanje uspešnosti glede na zastavljene cilje. |
