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Mingyue Yao

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law

law (trademarks)

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law

law (trademarks)

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The test to determine if a set of words in a mark are "clearly descriptive" depends on the immediate or first impression of the words as a whole rather than a parsed analysis of the potential meanings of the word.	判断商标中的文字组合是否具有“明显叙述性”，需要考虑文字整体的直观印象或第一印象，而不是对文字潜在含义的解析。
This requires that the words be taken in the context of similar wares or services.	这就要求在类似商品或服务上使用该文字。
Simply put, words are "clearly descriptive" if they are "related to an intrinsic quality, character or be material to the composition of the goods or products, or describe a feature, trait or characteristic, or function/result of the goods or service"	简而言之，如果文字“与商品或产品的内在品质、特征或构成要素有关，或者与商品或服务的特征、特点或特性、或功能/效果的描述有关”，则其具有“明显叙述性”。
If a mark is suggestive of another mark there is a potential that the mark may be unregistrable.	如果申请注册的商标易使人联想到另一个商标，该商标可能无法被核准注册。
Marks that are "confusingly similar" to a registered or pending mark are unregistrable under section 12(1)(d).	根据第12(1)(d)条，申请注册的商标，与已经注册的或者初步审定的商标近似，足以使相关公众产生混淆误认的，不予核准注册。
A similar mark depends on a number of factors including whether the mark has visual or auditory similarities, whether it suggests a similar idea, or whether they are used to market similar services or wares.	判断商标是否近似要考量许多因素，包括标识的字形或读音是否近似，含义是否近似，是否使用在类似商品或服务上。

China

Disponibile Oggi

February 2026

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