Profilo Traduttore: Catalina Enestrom (whalesy)

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I was born in Argentina, but I grew up in Canada. Therefore, I have an extensive knowledge of both English and Spanish. I have previously worked in Argentina, translating documents and teaching English, where I relied upon my ability to communicate effectively in both languages.

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Concetti terminologici

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business

marketing

management

management consulting

other

I miei lavori

Esempio di traduzione Management

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Partenza (Spanish)	Arrivo (English)
Escuela estructuralista-burocrática	School of bureaucratic structuralism.
La escuela estructuralista-burocrática analiza las relaciones que tienen las organizaciones con el sistema social que las rodea; estudia los intercambios y las influencias del contexto en la organización; también estudia los grupos formales e informales dentro de las organizaciones y como influye el contexto en estos.	Bureaucratic structuralism analyzes the relationships between organizations and the social systems that surround them; studies the contextual exchanges and influences on the organization; and also studies the formal and informal groups within the organization, and how they influence the context in these two groups.
Los principales protagonistas de esta escuela fueron: Ralf Dahrendorf, y Amitai Etzioni.	The principal protagonists of this school were: Ralf Dahrenford, and Amitai Etiozoni.
La escuela estructuralista pretende equilibrar los recursos de la empresa, prestando tanto a su estructura como al recurso humano, abordando aspectos tales como la correspondencia entre la organización formal e informal.	The structuralist school aims to balance the company's resources, lending both to it's structure as well as it's human resources, approaching aspects such as the correspondence between the formal and informal organization.
Hacía el final de la década de 1950, la teoría de las relaciones humanas —experiencia típicamente democrática y norteamericana— entró en decadencia.	Towards the end of the 1950s, the theory of human relations - experiences typically democratic or North American - began to decline.
Ese primer intento sistemático de introducción de la ciencia del comportamiento en la teoría administrativa, a través de una filosofía humanística, acerca de la participación del hombre en la organización, trajo una profunda transformación en la administración.	This first systematic intention of introducing behavioural science to administrative theory, through a humanistic philosophy, relating to the man's participation in the organization, brought forth a profound transformation in the administration.
Si, por una parte, combatió profundamente la teoría clásica, por otra, no proporcionó las bases entre la teoría clásica y la teoría de las relaciones humanas creó un impasse dentro de la administración que la misma teoría de la burocracia no estuvo en condiciones de superar.	From a point of view, it profoundly battled the classic theory, but from another, it did not lay the groundwork between the classic theory and the theory of human relations, but instead created a deadlock within the administration which the same bureaucratic theory was unable to overcome.

Esempio di traduzione Business

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Partenza (Spanish)	Arrivo (English)
Hay dos caras de la mercadotecnia: la mercadotecnia estratégica y la mercadotecnia operativa.	There are two sides of marketing: strategic marketing, and operational marketing.
La mercadotecnia estratégica es el elemento que define y encuadra las líneas maestras de comunicación y comercialización de la empresa, para aprovechar las oportunidades del mercado.	Strategic marketing is the element that defines and frames the principal lines of a company's communication and commercialization, in order to take advantage of market opportunities.
Traza los objetivos y los caminos que luego deberán seguir las tácticas de mercadotecnia (mercadotecnia operativa) en aras de lograr un mayor resultado con la menor inversión y esfuerzo, definiendo el posicionamiento de la empresa frente al mercado elegido para ser destinatario de las acciones de comunicación y venta.	Trace the objectives and paths that should later be followed by marketing tactics (operational marketing) in the aim of achieving major results with minimal investment and effort, defining the company's position against the market chosen to be the recipient of the actions of communication and sales.
Dentro de desarrollo de la estrategia de mercadotecnia se integran actividades como:	Within the strategic marketing development are activities such as:
Conocer las necesidades (problemas) y deseos actuales y futuros de los clientes.	Become familiar with the client's necessities (problems) and current and future goals.
Identificar diferentes grupos de posibles consumidores y prescriptores en cuanto a sus gustos y preferencias o segmentos de mercado.	Identify different groups of potential consumers and prescribers in respect to their likes and preferences or market segments.
Valorar el potencial e interés de esos segmentos, atendiendo a su volumen, poder adquisitivo, competencia o grado de apremio en querer resolver el problema o colmar el deseo.	Assess the potential and interest of these segments, according to their volume, purchasing power, competition or the degree of pressure to resolve the problem or fulfill the goal.
Definir el "Avatar" o "buyer persona".	Define the "Avatar" or "buyer persona".
Teniendo en cuenta las ventajas competitivas de la empresa, orientarla hacia oportunidades de mercado, desarrollando un plan de mercadotecnia periódico con los objetivos de posicionamiento buscados.	Taking into account the company's competitive advantages, adjust them towards the market opportunities, developing a periodic marketing plan with the sought after positioning objectives.

La mia esperienza

Esperienza

1 anno

Istruzione

2016 BBA alle McGill University

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Ciao, mi chiamo
Catalina Enestrom

International Business Background

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I miei lavori

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Esperienza

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October 2025

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Ciao, mi chiamo Catalina Enestrom

International Business Background

Presentazione

Top dei settori di specializzazione

I miei lavori

La mia esperienza

Esperienza

Istruzione

Canada

Disponibile Oggi

October 2025

Traduttori simili

Victor Paradis

Claudia Mendez

Hélène Boisvert

Ciao, mi chiamo
Catalina Enestrom

Sun.	Mon.	Tues.	Wed.	Thurs.	Fri.	Sat.
28	29	30	1	2	3	4
5	6	7	8	9	10	11
12	13	14	15	16	17	18
19	20	21	22	23	24	25
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