| The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs. |
Ukupna marketinska strategija organizacije bi trebalo da se fokusira na razvijanje odnosa sa kupcima kako bi razumeli njihove potrebe, i razvili dobra, usluge i ideje kako zadovoljili te potrebe. |
| Information Gathering: research potential customers, their needs, and spending habits in order to understand what sort of product, service, or idea they wish to buy. |
Prikupljanje informacija: istražiti potencijalne kupce, njihove potrebe i navike potrošnje kako biste razumeli kakvu vrstu proizvoda, usluge ili ideje žele da kupe. |
| Evaluation of Organization Capabilities: decide what your organization can produce relatively well, and what your organization is not capable of producing based on the organization's specific strengths and weaknesses. |
Procena sposobnosti organizacije: odluciti sta vasa organizacija moze da proizvede relativno dobro, a sta vasa organizacija nije sposobna da proizvede na osnovu specificnih snaga i slabosti organizacije. |
| Identify Market Opportunities: research the current market for a product idea, and look for an opportunity; such as no competition or strong demand. |
Identifikujte trzisne mogucnosti: istrazite trenutno trziste za ideju o proizvodu i potrazite priliku; kao što je odsustvo konkurencije ili jake potraznje. |
| Set Objectives of Marketing Strategy: decide what results need to be achieved in order to reach the organization's goals; such as a specific increase in sales, or net profits. |
Postavite ciljeve marketinske strategije: odlucite koje rezultate treba postici da bi se postigli ciljevi organizacije; kao sto je specificno povecanje prodaje, ili neto profita. |
| Formulate an Action Plan: List the specific steps the organization needs to take in order to implement the marketing plan, and assign the responsibilities to specific staff members. |
Formulisati akcioni plan: Lista specificnih koraka koje organizacija treba da preduzme da bi sprovela marketinški plan i dodeliti odgovornosti određenim članovima osoblja. |
| Monitor & Evaluate: Study the marketing plan regularly, at least once per quarter, to track performance against the set objectives. |
Pracenje i procena: Redovno proučavaj marketinški plan, najmanje jednom u tromesecju, da biste pratili ucinak u odnosu na postavljene ciljeve. |
