| The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs. |
Splošna marketinška strategija organizacije bi se morala osredotočiti na razvijanje odnosa s strankami za lažje razumevanje njihovih potreb ter za razvoj izdelkov, storitev in idej, ki te potrebe zadovoljijo. |
| Information Gathering: research potential customers, their needs, and spending habits in order to understand what sort of product, service, or idea they wish to buy. |
Zbiranje podatkov: raziščite potencialne stranke, njihove potrebe in nakupovalne navade, da boste lažje razumeli, katero vrsto izdelka, storitev ali idej si želijo kupiti. |
| Evaluation of Organization Capabilities: decide what your organization can produce relatively well, and what your organization is not capable of producing based on the organization's specific strengths and weaknesses. |
Ocena zmožnosti organizacije: ocenite kaj lahko vaša organizacija relativno dobro proizvede in kaj vaša organizacija ni sposobna proizvesti na podlagi specifičnih prednosti in slabosti organizacije. |
| Identify Market Opportunities: research the current market for a product idea, and look for an opportunity; such as no competition or strong demand. |
Prepoznajte tržne priložnosti: raziščite trenutni trg za idejo o izdelku in počakajte na priložnost, na primer odsotnost konkurence ali močno povpraševanje. |
| Set Objectives of Marketing Strategy: decide what results need to be achieved in order to reach the organization's goals; such as a specific increase in sales, or net profits. |
Določite ciljne marketinška strategije: določite rezultate, ki morajo biti doseženi, da se dosežejo cilji organizacije, kot so specifično povečanje prodaje ali čistega dobička. |
| Formulate an Action Plan: List the specific steps the organization needs to take in order to implement the marketing plan, and assign the responsibilities to specific staff members. |
Oblikujte načrt ukrepov: navedite točne korake, ki jim mora organizacija slediti, da lahko izvede marketinški načrt in dodeli odgovornosti določenim zaposlenim. |
| Monitor & Evaluate: Study the marketing plan regularly, at least once per quarter, to track performance against the set objectives. |
Spremljajte in ovrednotite: Redno preučujte marketinški načrt, vsaj enkrat na četrtletje, da spremljate uspešnost v primerjavi z zastavljenimi cilji. |
