| The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs. |
Celokupna marketinska strategija jedne organizacije bi trebalo da bude usmerena ka razvijanju odnosa sa korisnicima kako bi razumela njihove potrebe i da obezbedi proizvode , usluge i ideje kako bi zadovoljila te potrebe. |
| Information Gathering: research potential customers, their needs, and spending habits in order to understand what sort of product, service, or idea they wish to buy. |
Prikupljanje informacija: istraziti potencijalne kupce, njihove potrebe i potrosacke navike da bismo shvatili koju vrstu proizvoda, usluge ili ideje oni zele da kupe. |
| Evaluation of Organization Capabilities: decide what your organization can produce relatively well, and what your organization is not capable of producing based on the organization's specific strengths and weaknesses. |
Procena Mogucnosti Organizacije: odluciti sta vasa organizacija moze da proizvede relativno dobro I za koju proizvodnju nije sposobna na osnovu odredjenih prednosti i slabosti organizacije. |
| Identify Market Opportunities: research the current market for a product idea, and look for an opportunity; such as no competition or strong demand. |
Odrediti mogucnosti Trzista : Ispitati trenutno trziste za idejni proizvod i traziti mogucnost; kao sto je izostanak konkurencije ili velika potraznja. |
| Set Objectives of Marketing Strategy: decide what results need to be achieved in order to reach the organization's goals; such as a specific increase in sales, or net profits. |
Postaviti Ciljeve Marketinske Strategije :odluciti koji rezultati treba da budu ostvareni da bi se postigao cilj organizacije ; kao sto je odredjen porast prodaje, ili neto zarada. |
| Formulate an Action Plan: List the specific steps the organization needs to take in order to implement the marketing plan, and assign the responsibilities to specific staff members. |
Napraviti Akcioni Plan : navesti vazne korake koje organizacija mora da sledi kako bi ostvarila marketinski plan I odrediti odgovornosti odredjenim clanovima kolektiva. |
| Monitor & Evaluate: Study the marketing plan regularly, at least once per quarter, to track performance against the set objectives. |
Nadgledati i Procenjivati : Proucavati marketinski plan redovno, najmanje jednom u kvartalu, pratiti izvodjenje u odnosu na postavljene ciljeve. |
