| The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs. |
Sveopšta marketinška strategija jedne organizacije treba da se usredsredi na razvijanje odnosa sa mušterijama kako bi razumela njihove potrebe, i da razvije robu, usluge, i ideje kako bi zadovoljili te potrebe. |
| Information Gathering: research potential customers, their needs, and spending habits in order to understand what sort of product, service, or idea they wish to buy. |
Prikupljanje Informacija: istražiti potencijalne mušterije, njihove potrebe, i potrošačke navike kako bi razumeli koju vrstu proizvoda, usluge, ili ideje oni žele da kupe. |
| Evaluation of Organization Capabilities: decide what your organization can produce relatively well, and what your organization is not capable of producing based on the organization's specific strengths and weaknesses. |
Procena Sposobnosti Organizacije: odlučite šta vaša organizacija može da proizvede relativno dobro, i šta vaša organizacija nije u stanju da proizvede na osnovu posebnih snaga i slabosti organizacije. |
| Identify Market Opportunities: research the current market for a product idea, and look for an opportunity; such as no competition or strong demand. |
Odredite Mogućnosti Tržišta: istražite trenutno tržište u vezi ideje o proizvodu, i tražite šansu; bez konkurencije ili velike potražnje. |
| Set Objectives of Marketing Strategy: decide what results need to be achieved in order to reach the organization's goals; such as a specific increase in sales, or net profits. |
Postavite Ciljeve Marketinške Strategije: odlučite koji rezultati moraju biti postignuti da bi se dostigli ciljevi organizacije kao sto su poseban porast prodaje, ili neto profit. |
| Formulate an Action Plan: List the specific steps the organization needs to take in order to implement the marketing plan, and assign the responsibilities to specific staff members. |
Formulišite Akcioni Plan: Navedite posebne korake koje organizacija treba da preduzme kako bi implementirala marketinški plan, i dodelila zaduženja posebnim zaposlenima. |
| Monitor & Evaluate: Study the marketing plan regularly, at least once per quarter, to track performance against the set objectives. |
Nadgledajte & Procenjujte: Proučavajte marketinški plan redovno, barem jednom kvartalno, kako bi mogli da vodite računa o učinku u odnosu na zacrtane ciljeve. |
