The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs. |
Strategia generala de marketing a unei organizatii ar trebui sa se concentreze pe dezvoltarea relatiilor cu clientii pentru a intelege nevoile acestora, si pentru a dezvolta bunuri, servicii si idei pentru a satisface aceste nevoi. |
Information Gathering: research potential customers, their needs, and spending habits in order to understand what sort of product, service, or idea they wish to buy. |
Colecatrea de informatii: Cercetati potentialii clienti, nevoile acestora si obiceiurile de cheltuieli pentru a intelege ce fel de produs, serviciu sau idee doresc sa cumpere. |
Evaluation of Organization Capabilities: decide what your organization can produce relatively well, and what your organization is not capable of producing based on the organization's specific strengths and weaknesses. |
Evaluarea capacitatilor organizatiei: Decideti ce poate organizatia dumneavoastra sa produca relativ bine, si ceea ce organizatia dumneavoastra nu este capabila sa produca pe faza punctelor forte si slabe ale organizatiei. |
Identify Market Opportunities: research the current market for a product idea, and look for an opportunity; such as no competition or strong demand. |
Identificati oportunitatile de piata: Cercetati piata actuala pentru o idee de produs si cautati o oportunitate, precum nici o concurenta sau o cerere foarte mare. |
Set Objectives of Marketing Strategy: decide what results need to be achieved in order to reach the organization's goals; such as a specific increase in sales, or net profits. |
Stabiliti obiective ale strategiei de marketing: Decideti ce obiective trebuie atinse pentru a atinge obiectivele organizatiei; cum ar fi o crestere specifica a vanzarilor sau profitul net. |
Formulate an Action Plan: List the specific steps the organization needs to take in order to implement the marketing plan, and assign the responsibilities to specific staff members. |
Formulati un plan de actiune: Enumerati pasii specifici pe care trebuie sa ii ia o organizatie pentru a implementa planul de marketing si atribuiti responsabilitatile anumitor membri ai personalului |
Monitor & Evaluate: Study the marketing plan regularly, at least once per quarter, to track performance against the set objectives. |
Monitorizare si evaluare: Studiati planul de marketing in mod regulat, cel putin o data pe trimestru, pentru a urmarii performanta fata de obiectivele stabilite. |