| The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs. |
En organisations overordnede marketingstrategi bør fokusere på at udvikle relationer med kunder for at forstå deres behov og udvikle produkter, services og idéer for at imødekomme disse behov. |
| Information Gathering: research potential customers, their needs, and spending habits in order to understand what sort of product, service, or idea they wish to buy. |
Informationsindsamling: undersøg potentielle kunder samt deres behov og forbrugsvaner for at forstå, hvilket slags produkt, service eller idé de ønsker at købe. |
| Evaluation of Organization Capabilities: decide what your organization can produce relatively well, and what your organization is not capable of producing based on the organization's specific strengths and weaknesses. |
Evaluering af organisationsevner: beslut hvad din organisation kan producere med relativ stor success, og hvad din organisation ikke er i stand til at producere, baseret på organisationens specifikke styrker og svagheder. |
| Identify Market Opportunities: research the current market for a product idea, and look for an opportunity; such as no competition or strong demand. |
Identificér markedsmuligheder: undersøg det aktuelle marked for en produktidé og se efter en mulighed; såsom ingen konkurrence eller stor efterspørgsel. |
| Set Objectives of Marketing Strategy: decide what results need to be achieved in order to reach the organization's goals; such as a specific increase in sales, or net profits. |
Sæt mål for markedsføringsstrategien: beslut hvilke resultater der skal opnås for at nå organisationens mål; såsom en specifik stigning i salget eller nettofortjenesten. |
| Formulate an Action Plan: List the specific steps the organization needs to take in order to implement the marketing plan, and assign the responsibilities to specific staff members. |
Formuler en handlingsplan: angiv de specifikke trin, som organisationen skal tage for at implementere marketingplanen, og tildel ansvaret til konkrete medarbejdere. |
| Monitor & Evaluate: Study the marketing plan regularly, at least once per quarter, to track performance against the set objectives. |
Overvåg og evaluer: studér marketingplanen regelmæssigt, mindst en gang i kvartalet, for at holde øje med præstationen i forhold til de fastsatte mål. |
