| The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs. |
Strategia de ansamblu a unei organizatii ar trebui sa se focuseze pe dezvoltarea relatiilor cu clientii pentru a intelege nevoile acestora, si pentru a dezvolta bunuri, servicii, si idei care sa satisfaca respectivele nevoi. |
| Information Gathering: research potential customers, their needs, and spending habits in order to understand what sort of product, service, or idea they wish to buy. |
Colectati Informatii: Cercetati potentialul clientilor, nevoile acestora, si obiceiurile de cheltuieli pentru a intelege ce tip de produs, serviciu sau idee ar dori sa cumpere. |
| Evaluation of Organization Capabilities: decide what your organization can produce relatively well, and what your organization is not capable of producing based on the organization's specific strengths and weaknesses. |
Evaluati Capacitatile Organizatiei: decideti ceea ce organizatia dumneavoastra poate produce relativ bine, si ceea ce organizatia dumneavoasatra nu este capabila sa produca, bazandu-va pe anumite puncte forte si puncte slabe ale acesteia. |
| Identify Market Opportunities: research the current market for a product idea, and look for an opportunity; such as no competition or strong demand. |
Identificati Oportunitatile Pietei: cercetati piata actuala pentru o idee de produs, si cautati o oportunitate precum lipsa competitiei si cerea puternica. |
| Set Objectives of Marketing Strategy: decide what results need to be achieved in order to reach the organization's goals; such as a specific increase in sales, or net profits. |
Setati Obiectivele Strategiei de Marketing: decideti ce rezultate trebuie sa obtineti pentru a putea atinge scopurile organizatiei; precum o anumita crestere a vanzarilor sau profit net. |
| Formulate an Action Plan: List the specific steps the organization needs to take in order to implement the marketing plan, and assign the responsibilities to specific staff members. |
Formulati un Plan de Actiune: Listati pasii specifici pe care organizatia trebuie sa ii parcurga pentru a implementa planul de marketing, si atribuiti responsabilitatie unui anumit membru din personal. |
| Monitor & Evaluate: Study the marketing plan regularly, at least once per quarter, to track performance against the set objectives. |
Monitorizati si Evaluati: Studiati planul de marketing in mod regulat, cel putin o data pe trimestru, pentru a urmari performanta in raport cu obiectivele stabilite. |
